“We are thrilled to acquire leading providers of digital and custom online prime label solutions in North America. The ILS and Wizard Labels leadership teams will continue to focus on running their respective businesses as part of Brook & Whittle. Dollries and Smith will continue their involvement and become part owners in Brook & Whittle post-closing. Both companies, similar to Brook & Whittle, are focused on supplying pressure sensitive and shrink sleeve labels to growth-oriented consumer end markets including craft beverage, nutraceuticals, food, household and personal care, among others. Wizard Labels is an online custom product label company, focused on providing a seamless online transaction experience and excellent customer service. ILS is a full-service provider of high quality digitally-printed prime labels. Jay Dollries founded ILS with Steve Wolf in 1996 and went on to start Wizard Labels with Steve Smith in 2013. The closing of the acquisitions is expected to occur within 30 days. Brook & Whittle is majority-owned by private equity firm Snow Phipps Group, LLC. (ILS) and Wizard Labels LLC in partnership with founders, Jay Dollries, Steve Wolf and Steve Smith.
ILS and Wizard Labels are the fourth and fifth add-on transactions that Brook & Whittle anticipates completing since Snow Phipps’ initial investment in 2017.īrook and Whittle has announced the signing of definitive agreements to acquire Innovative Labeling Solutions, Inc. Brook & Whittle acquires ILS and Wizard Labels
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